Become Impossible to Ignore™
Story Group positions ambitious leaders and organizations to be seen, trusted, and recognized as authorities in their market through expert strategies, earned media, digital organic growth, and powerful storytelling. You’ve built something worth knowing, and we make sure the market knows it.
Hear from the CEO.
Strategy shaped by 20+ years of experience, and storytelling backed by results for Fortune 500 brands and national leaders. When the right people know your story, everything changes.
Why visibility decides who gets chosen
“You’re not losing to a better company. You’re losing to a more visible one.”
Some of the best voices in every industry are never heard. It's not that they lack the right things to say or the best products to offer. They just haven't learned how to get their voice out there.
- People can't choose a company they've never heard of.
Becoming impossible to ignore isn’t about becoming famous or going viral. It’s about becoming known, trusted, and respected by the people who matter most to your business. Through earned media, strategic visibility, credible positioning, and digital organic influence, Story Group helps you build a presence that creates authority, opens doors, and drives meaningful opportunities. The goal is recognition from the right target audience.
Visibility, credibility and influence
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Visibility gets you noticed.
Earned media & PR · TV, radio & podcast booking · Op-eds · Speaking -
Credibility gets you trusted.
Positioning & messaging · Video production · Media training · Reputation protection -
Influence gets you chosen.
Executive visibility · Advertising & amplification · Public affairs
Do you know which one is your gap?
3 questions30 secondsInstant scorecard
“One of the biggest misconceptions about PR is that it's just something you can buy.”
Earned media comes from relationships. Our publicists and bookers have spent decades in the trenches getting to know the journalists, producers and hosts your buyers already trust.
That's why coverage with Story Group is chosen for fit with your story and your market, not bought by the pound.
- Earned placements
- Strategic PR, video production, and advertising from one team
- Measured by business impact, not headline count
“Story Group has been an exceptional partner in elevating both the visibility and credibility of Inperium and Ryan Dewey Smith. They didn't just secure podcast appearances. They curated opportunities that aligned with Inperium's mission and Ryan Dewey Smith's voice, ensuring every conversation added meaningful value.”
Want coverage that fits your story?
Book Your Strategy Call30 minutesComplimentarySenior strategist
See the work
“So many people who are loud and out front aren't the most qualified to be the voice for their industry.”
Aaron Evans founded Story Group in 2011 with a clear purpose: help credible leaders and organizations become known for the expertise and impact they already have. As Founder and CEO, he has built Story Group into a senior-led strategic communications firm bringing together earned media, organic strategy, advertising, and powerful storytelling to build visibility, credibility, and influence.
- 15+ YEARSLeading strategy, communications & storytelling
- EDUCATIONB.S. and M.Div. in Leadership, Liberty University
- FILMMaster's Certificate in Documentary Filmmaking, The George Washington University
- LEADERSHIPGraduate, UVA Sorensen Institute Public Leaders Program
- ON AIRHost of the weekly podcast If We Can Keep It
Start with the Kickstart.
A focused 10 to 30 day engagement for businesses at an important stage of growth, evolution or repositioning. It includes three strategy sessions, a full audit, messaging, and a 30/60/90-day roadmap.
Straight answers.
Still deciding? These are the questions founders ask us before the first call.
What does Story Group do?
Story Group is a strategic communications firm. Aaron Evans founded it in 2011, and it's based in Charlottesville, Virginia. We help founders, executives and organizations become the first name their market thinks of, through earned media and PR, national TV, radio and podcast booking, messaging, video production and advertising. Visibility gets you noticed. Credibility gets you trusted. Influence gets you chosen. See every service.
Do you guarantee placements?
No. PR isn't something you can buy. We earn coverage through long-standing relationships with journalists, producers and hosts, and we pitch you where the fit is real. That's what makes the coverage worth something to your buyers.
Do you work with companies my size?
We work with founder-led businesses, executives and organizations. The Kickstart was built for businesses at an important stage of growth, evolution or repositioning, so you can start with a focused, fixed-scope engagement before committing to anything larger.
What happens on the strategy call?
Thirty minutes with a senior strategist, focused entirely on your visibility gaps. You'll leave knowing where you stand and what we'd do first. No pitch-fest.
How is this different from a PR agency that sends press releases?
We're one team for earned media, messaging, video and advertising, led by a founder trained in documentary film. We measure the work by business impact, not the number of headlines it generates.
I'm dealing with a crisis right now. What should I do?
Call (844) 460-5884, or use the confidential form on our urgent response page. Crisis requests go to senior counsel, not a sales queue.
What does it cost?
Every engagement is scoped to your goals. On the strategy call we'll recommend a clear starting point, often the Kickstart, and tell you exactly what it includes before you commit.
You're up next.
When people know who you are and trust what you stand for, opportunities begin to find you. Tell us what brings you here and we'll match you with the right strategist.
Not ready to talk? Take the 30-second Impossible to Ignore™ Assessment.
Media inquiry? Visit the press desk.
What brings you to Story Group?
Next: two quick questions, then pick a time on the calendar.
Complimentary30 minutesConfidential