Aaron Evans is the founder and CEO of Story Group, a strategic communications firm he started in 2011 to help business owners and leaders become impossible to ignore. Trained in documentary filmmaking at The George Washington University, he leads the firm's earned media, messaging and video work and hosts the weekly podcast If We Can Keep It.
Media desk.
Aaron Evans, Founder & CEO of Story Group, is available as a source on visibility as a business strategy, earned versus paid media, crisis planning for operators, and brand equity. Bios, headshots and logos are below.
Include your outletYour deadlineThe angle
Guest
- BASED
- Charlottesville, VA
- FOUNDED
- Story Group, 2011
- HOSTS
- If We Can Keep It
Bios, ready to run.
Use either as written. Please title Aaron as “Founder & CEO, Story Group.”
Aaron Evans is the founder and CEO of Story Group, a strategic communications firm based in Charlottesville, Virginia. He founded the firm in 2011 to help business owners and leaders become impossible to ignore in their field, bringing earned media, positioning and messaging, video production and advertising together under one team.
Aaron holds a Bachelor of Science and a Master of Divinity in Leadership from Liberty University and a Master's Certificate in Documentary Filmmaking from The George Washington University. He is a graduate of the University of Virginia Sorensen Institute's Public Leaders Program.
He has been quoted in Fox Business on brand equity and has written for COO Insider on crisis planning for operators. He hosts If We Can Keep It, a weekly podcast for business owners, executives and citizens on the American experiment.
What Aaron can speak to.
Four subjects he works on every day, with a line in his own words so you know how he sounds on air.
-
Visibility as a business strategy
Why strong companies with great products lose to competitors who are simply better known, and what founders can do about it.
“You're probably not losing to a better company. You're losing to a more visible one.”
-
Earned vs. paid media
What guaranteed placements miss, why relationships with journalists and producers matter, and how PR really shapes perception.
“One of the biggest misconceptions about PR is that it's just something you can buy.”
-
Crisis planning for operators
What a COO or CEO should have in place before a reputation event, from his COO Insider byline.
“The Plan You Need, But You Hope You Never Use” COO INSIDER · 10 JUN 2026
-
Brand equity
How public figures and companies turn familiarity into lasting value, as he told Fox Business.
“Brand equity is rooted in familiarity and emotion.”
Previous appearances.
Every item links to the source.
Press kit.
Two headshots and three logo files, ready for editorial use.
Landscape2000 × 1500
Portrait1332 × 2000
Logos
Please don't recolor, stretch or rebuild the logo, and write the name as two words: Story Group.
On deadline?
Send the outlet, your deadline and the angle, and we'll tell you whether Aaron is the right voice for the story. If he isn't, we'll say so.