Research Visibility & Fellowship Recruitment Campaign
Major University Health System
“Wanted to elevate infectious disease research breakthroughs and attract a more prestigious class of fellows”
62%Fellowship App Increase
3Premium Videos Produced
Proof you can check.
A firm that sells credibility should hold its own proof to the same standard. Here is a named client in her own words, eighteen engagements from our case files, and the founder's own media, linked to the source.
Client testimonial: Inperium, Inc.
“Story Group has been an exceptional partner in elevating both the visibility and credibility of Inperium and Ryan Dewey Smith. They didn't just secure podcast appearances. They curated opportunities that aligned with Inperium's mission and Ryan Dewey Smith's voice, ensuring every conversation added meaningful value. Highly recommended.”
- CLIENT
- Inperium, Inc.
- VOICE
- Ryan Dewey Smith
- THE WORK
- Curated podcast appearances matched to the company's mission and its leader's voice
All case studies.
18 engagements, from a hospital CEO to a regional bank under investigation. Clients are described rather than named. Each case walks through the situation, the approach and the results.
Filter by service
Showing 18 of 18 case studies
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Federal Policy & Regulatory Campaign
Fortune 500 Coalition
“Proposed regulation threatened $12B in annual industry revenue”
$12BRevenue Protected
3Bills Passed
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Founder Transition & Leadership Narrative
Regional SaaS Company (Series C)
“Founder departure created investor uncertainty during a critical growth phase”
ZeroInvestor Attrition
18Industry Features
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Post-Incident Reputation Stabilization
Mid-Market Consumer Brand
“Product safety incident drew regulatory attention and consumer backlash”
6 wksTo Narrative Control
91%Customer Retention
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National Awareness Campaign for Workforce Initiative
Statewide Nonprofit Coalition
“Program had strong outcomes but minimal public awareness outside one region”
4.2MImpressions
3xInbound Inquiries
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Market Entry Communications Strategy
PE-Backed Healthcare Services Firm
“Entering a new region against entrenched competitors with no brand recognition”
22%Market Share (Yr 1)
8Trade Placements
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Restoring Trust After a Drug Safety Controversy
Mid-Size Pharmaceutical Company
“Adverse-event reports and a class-action filing triggered viral backlash and a 15% one-week stock drop”
45 daysTo Sentiment Recovery
82%Physician Confidence
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Navigating a Regulatory Investigation with Reputation Intact
Regional Bank ($8B in Assets)
“A leaked federal investigation triggered deposit outflows, competitor attacks, and political pressure”
97.2%Customer Retention
30 daysTo Deposit Stability
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Launching a B2B Cybersecurity Platform from Stealth to Market Leader
Series B Cybersecurity SaaS
“Emerging from stealth with $40M Series B and zero brand awareness in a market dominated by legacy players”
22MLaunch Impressions
$18MPipeline Generated
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Rebuilding Community Trust After an Environmental Incident
Regional Energy Company
“A pipeline leak contaminated groundwater, sparking protests, regulator action, and threats to operating permits”
71%Community Approval
100%Permits Renewed
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Elevating a Litigation Firm to National Prominence
40-Attorney Litigation Firm
“A strong win record was being eclipsed by competitors with louder brands, costing the firm national-tier matters”
+380%National Inquiries
2.4xAvg Case Value
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Winning a Major Contract Through Strategic Thought Leadership
Defense Technology Contractor
“Superior technology was losing to entrenched incumbents because key DoD and Hill decision-makers had never heard of the company”
$240MPrime Contract Won
42%Win Rate (from 15%)
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Repositioning a Legacy Manufacturer for a Modern Market
75-Year-Old Industrial Manufacturer
“Perceived as outdated, the firm was losing customers to overseas competitors and unable to attract next-gen workforce talent”
+250%Job Applications
+18%Annual Revenue
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Managing an Athlete's Brand Through a Contract Dispute
Professional Athlete
“Leaked negotiation details turned fans against the athlete while the team's PR machine actively shaped the narrative”
115%of Initial Offer
78%Fan Sentiment Recovery
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Transforming a Managing Partner into a Dealflow Magnet
Mid-Market Private Equity Firm ($2.4B AUM)
“A strong track record was invisible to founders and intermediaries who only saw the partners with public profiles”
+68%Proprietary Deal Flow
$180MFund Oversubscription
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Positioning a CISO-Turned-CEO as an Industry Authority
Managed Security Services Provider
“Enterprise buyers chose competitors with recognized leaders despite the client's technically superior platform”
$14MPipeline Generated
3.2xLarger Deals (Inbound)
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Building a Hospital CEO into a Regional Healthcare Voice
400-Bed Regional Hospital System
“Larger systems were dominating media coverage and consolidating practices, threatening the hospital's independence”
14Physicians Recruited
84%Community Favorability
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Launching a Consulting Firm's Founder into the National Spotlight
Management Consulting Firm
“The firm depended on expensive RFPs with low win rates because the founder had no public profile to drive inbound demand”
55%Inbound Revenue (from 15%)
10Paid Keynotes
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How the work runs.
Every engagement follows the same run of show. It starts with a conversation about your business, not a media list, and it keeps going after the headlines fade.
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STEP 1
Discover
Your strategy call. Thirty minutes with a senior strategist, focused on your business, your goals and your visibility gaps.
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STEP 2
Position
We develop your messaging and market positioning, so everything you say sounds like the obvious choice.
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STEP 3
Amplify
We secure strategic media, podcast and speaking opportunities with the outlets your buyers already trust. For Inperium, that meant podcasts chosen for fit with the mission, not volume.
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STEP 4
Influence
Your credibility grows. Your reputation strengthens. Opportunities begin to find you.
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STEP 5
Command
We become your long-term strategic communications partner, so the story keeps working after the headlines fade.
You can start with the Kickstart: a focused 10 to 30 day engagement with three strategy sessions, a full audit, messaging and a 30/60/90-day roadmap.
See what the Kickstart includesAaron, on the record.
We ask clients to be visible, so the founder goes first. Each of these is public, and each one links to the source.
- 24 JUL 2025 Fox BusinessAaron Evans quoted on brand equity “How Hulk Hogan strategically turned his wrestling persona into a money-making machine” Read
- 10 JUN 2026 COO InsiderBylined by Aaron Evans “The Plan You Need, But You Hope You Never Use” Read
- WEEKLY If We Can Keep ItHosted by Aaron Evans A weekly podcast for business owners, executives and citizens on the American experiment Listen
Journalists and producers: visit the press desk for bios, headshots and topics.
What we measure.
“Media coverage is only valuable if it helps your business grow.”
A stack of headlines is easy to count and easy to forget. Every engagement, from earned media to video, is measured by the business impact it creates, not the number of headlines it generates. So before any pitch goes out, we agree on the questions that matter to your business.
- VISIBILITYAre the right people hearing your name?Not everyone. The buyers, partners and investors who decide your next quarter.
- CREDIBILITYDo they trust what they hear?Attention fades. Trust lasts. Coverage only counts if it makes you more believable.
- INFLUENCEAre you being chosen?The first name people think of when they need what you do. That's the finish line.
Your segment could be next.
Thirty minutes with a senior strategist, focused on your business and where you're not being seen. You'll leave knowing where you stand and what we'd do first.
Not ready? Find your biggest visibility gap in 30 seconds.