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Strategic communications · Charlottesville, Virginia · Since 2011

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Privacy Policy

What we collect when you use storygroup.io, why we collect it, who helps us process it, and the choices you have.

LAST UPDATED:

Who we are

Story Group ("Story Group," "we," "us") is a strategic communications firm based in Charlottesville, Virginia. This policy covers personal information we collect through storygroup.io, including our contact and booking forms, the Impossible to Ignore™ Assessment, and the text messages you can choose to receive from us. It does not cover the websites of other companies, even when we link to them.

Information we collect

Information you give us

  • Contact details: your first and last name, email address, phone number and company.
  • Your answers: what brings you to Story Group, your timeline, organization size and investment range (if you share it), and anything you write in a message field.
  • Assessment responses: your answers to the Impossible to Ignore™ Assessment, the score we calculate from them, and a website or social handle if you provide one.
  • Booking details: the time you choose and the details you confirm when you schedule a call.
  • Your text-message preference, including when and on which page you gave consent and the wording you agreed to.

Information collected automatically

  • Device and browser information, such as browser type, operating system and general location derived from your IP address.
  • How you arrived and moved through the site: the page you landed on, the referring website, and campaign tags in the link you followed (such as UTM parameters and ad click identifiers from Meta or Google).
  • Cookie and pixel data described under Cookies and pixels.

How we use it

  • To respond to your request, match you with the right strategist and schedule your call.
  • To calculate and show your Impossible to Ignore™ Scorecard.
  • To follow up by email, phone or, if you opted in, text message about your inquiry or call.
  • To understand which pages, campaigns and ads bring people to us, and to improve the site.
  • To measure and improve our advertising, including showing ads to people who have visited our site.
  • To keep the site secure, prevent spam and fraud, and meet legal obligations.

Service providers

We use trusted companies to run parts of our business. They process information on our behalf and under their own privacy terms:

  • LeadConnector (HighLevel): receives form and assessment submissions, stores them in our customer relationship management system, runs our booking calendars and sends appointment confirmations and reminders.
  • Nutshell: our sales CRM, which stores contact and company records and tracks conversations with prospective clients.
  • Meta and Google: advertising and measurement tools, described below.
  • Website hosting, email and telephone providers that deliver the site and our messages.

Cookies and pixels

Cookies are small files stored by your browser. Pixels and tags are small pieces of code that tell a provider when a page loads or an action happens. We use them for three things: remembering how you arrived during your visit, measuring whether our advertising works, and recognizing returning visitors in our CRM.

  • Meta Pixel: lets Meta record visits and actions such as submitting a form or booking a call, so we can measure Facebook and Instagram ads and show ads to people who have visited our site.
  • Google Ads tag: lets Google measure conversions from our ads and support remarketing.
  • Nutshell tracking: connects site visits with contact records in our CRM so our team has context when they follow up.
  • Session storage: your browser keeps your campaign source and, if you took the assessment, your answers for the length of your visit so we can show your scorecard. It is cleared when you close the tab.

You can block or delete cookies in your browser settings. You can also manage ad personalization through Google Ads Settings and Meta Ad Preferences, or use the industry opt-out tools at optout.aboutads.info and optout.networkadvertising.org. Some browsers send a "Do Not Track" signal; there is no common standard for it, so the site does not respond to it.

Text messages

Text messages are optional. The consent box on our forms is never checked for you, and you don't have to agree to texts to book a call or work with us.

Program
Story Group text messages about your inquiry, assessment results and scheduled calls, including appointment reminders.
Message frequency
Message frequency varies.
Cost
Msg & data rates may apply.
Opt out
Reply STOP to any message to stop receiving texts. We'll send one message confirming you've been unsubscribed.
Help
Reply HELP for help, or call (844) 460-5884.
Carriers
Carriers are not liable for delayed or undelivered messages.

We do not share mobile phone numbers or text-messaging opt-in data with third parties or affiliates for their own marketing or promotional purposes. Numbers are shared only with the providers that deliver our messages. See also the text-message section of our Terms.

How we share information

We do not sell your personal information for money. We share it only:

  • With the service providers above, so they can do their work for us.
  • With advertising partners through the pixels described above. Some state privacy laws treat this as "sharing" or "targeted advertising," and you can opt out as described under Your choices and rights.
  • When required by law, or to protect the rights, safety and property of Story Group, our clients or others.
  • As part of a merger, acquisition or sale of all or part of our business, subject to this policy.

How long we keep it

We keep inquiry, assessment and booking records for as long as they are useful for the relationship with you and for our legitimate business, legal and accounting needs, and then delete or de-identify them. You can ask us to delete your information at any time.

Your choices and rights

  • Unsubscribe from emails using the link in any marketing email.
  • Stop text messages by replying STOP.
  • Ask us what information we hold about you, and ask us to correct or delete it.
  • Opt out of targeted advertising using the tools under Cookies and pixels, or by asking us directly.

Depending on where you live, including California, Virginia and other states with consumer privacy laws, you may have additional rights, such as the right to know, access, correct, delete and port your information and to opt out of targeted advertising. We won't treat you differently for exercising them. To make a request, call us at (844) 460-5884. We may need to verify your identity before acting on a request, and you may use an authorized agent where the law allows.

Security

We use reasonable administrative, technical and physical safeguards to protect personal information, and we limit access to the people and providers who need it. No method of transmission or storage is completely secure, so we can't guarantee absolute security.

Children

Our site and services are for businesses and professionals. They are not directed to children under 16, and we do not knowingly collect personal information from them.

Changes to this policy

We may update this policy as our practices or the law change. When we do, we'll change the "Last updated" date at the top of this page. Material changes will be highlighted on this page.

Contact us

Questions about this policy or your information? Call Story Group at (844) 460-5884. Story Group, Charlottesville, Virginia.