Some of the best voices are never heard.
Aaron Evans founded Story Group in 2011 to help business owners and leaders become impossible to ignore in their field. Fifteen years on, the job is the same: make sure the people who should be heard, are.
Why Story Group exists
“So many people who are loud and out front actually aren't even the most qualified to be the voice for their industry.”
“And some of the best voices for their industry are never heard. Not because they don't have the right things to say or the best products to offer, but because they don't know how to get their voice out there. That's why we exist: to help solve that problem.”
That is how Aaron describes the firm he started in 2011. Story Group works with leaders, change-makers and the people who make a difference in their industry, and amplifies their voice through earned media, messaging, video and advertising until they become the first name their market thinks of.
It isn't about becoming famous or going viral. It's about being chosen.
The people on the call.
A founder-led team, remote-first, with Charlottesville as home base. When you book a strategy call, you speak with one of these people, not a sales queue.
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Aaron EvansFounder & CEOFounded Story Group in 2011. Documentary-trained, and still on camera for the firm's own work.
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Dr. Michelle BrownCOORuns operations across every engagement, so the work behind the story is delivered on time and to standard.
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Vincent CatalanoVP of GrowthOne of the first people founders and leaders speak with when they book a strategy call.
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McKenna MoonanClient Success ManagerWorks alongside clients once the work begins, so every engagement stays on track and on brief.
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Annette FildisisHead of FinanceKeeps the business side of every engagement in order, from agreements to billing.
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Lydia FisherPublic Relations SpecialistPitches client stories and works with the journalists, producers and hosts behind earned coverage.
What we believe.
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Earned, not bought.
PR isn't something you can buy. Coverage comes from decades of relationships with the journalists, producers and hosts your buyers already trust, and we pitch you only where the fit is real.
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Relationships belong to people.
Media relationships belong to people, not agencies. That's why who works on your account matters as much as what they pitch, and why we keep the people who hold those relationships.
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Business impact over headline count.
Media coverage is only valuable if it helps your business grow. Every engagement is measured by the business impact it creates, not the number of headlines it generates.
“You can't buy institutional memory. You can only keep it.”
Trained to tell the story, not just pitch it.
Aaron studied leadership, then documentary film, then public leadership. That mix is why Story Group runs earned media, messaging and video production as one team instead of handing the camera to someone else.
- LIBERTY UNIVERSITY B.S. and M.Div. in Leadership
- GEORGE WASHINGTON UNIVERSITY Master's Certificate in Documentary Filmmaking
- UVA SORENSEN INSTITUTE Graduate, Public Leaders Program
- WEEKLY Host of If We Can Keep It, a podcast for business owners, executives and citizens
If you've earned the right to be heard, let's talk.
Thirty minutes with a senior strategist, focused on your business and your visibility gaps. No pitch-fest.
Not ready? Find your biggest visibility gap in 30 seconds with the Impossible to Ignore™ Assessment.
- 2026Global Recognition Award, Workplace Culture
- 2026IABE International Excellence Award
- SINCE 2011Charlottesville, Virginia · Remote-first