In a crisis? Call (844) 460-5884

Strategic communications · Charlottesville, Virginia · Since 2011

Story Group Book Your Strategy Call

Start with the Kickstart.

The Kickstart is Story Group's 10 to 30 day starting engagement, for businesses at an important stage of growth, evolution or repositioning. We take a comprehensive look at your business, brand and market presence to uncover what's working, find what's limiting growth, and set the priorities that move you forward.

Book Your Strategy Call

We confirm fit on the callThen we book your first session

Booking sheet STORY GROUP · KICKSTART
PROGRAM
The Kickstart Package
RUN TIME
10–30 days depending on the size, complexity and current infrastructure of your business
SESSIONS
3 strategy sessions, up to 60 minutes each
DELIVERABLES
Audit, go-to-market strategy, messaging, logo as needed, social approach, 30/60/90-day roadmap
YOU KEEP
Final findings & recommendations in a branded PDF
ADD-ON
Website or funnel, scoped separately, if recommended
INVESTMENT
We'll walk you through it on your strategy call.

Built for the moment before a bigger move.

The result is a clearer position, stronger messaging and an actionable roadmap built around where your business is going next. It's the usual first step for founders and owners.

  • GrowthThe business has outgrown the way it describes itself, and referrals alone won't carry the next stage.
  • EvolutionNew offers, a new market or a new team, and the story hasn't caught up with the company.
  • RepositioningYou need buyers to see you differently than they do today, and you want to get it right before you spend on it.

“Visibility isn't vanity. It's a business strategy.”

Aaron EvansFounder & CEO

Run of show.

Three sessions with our strategists, each up to an hour. The heavy lifting happens between them, off air, so every session is spent on decisions, not data gathering.

SEG SESSION RUNS WHAT HAPPENS
S1 LiveKickoff & Discovery UP TO 60:00 We learn your business, your goals and your opportunities: where you are, where you're going and what's in the way. We agree what the audit needs to look at.
— Off airAudit & diagnostic BETWEEN Our team reviews your business model, offers, positioning, audience, marketing, sales, digital presence, website or funnel, CRM and key growth gaps.
S2 LiveFindings & Strategy UP TO 60:00 We walk you through what we found: what's working, what's limiting growth, and the positioning, messaging and go-to-market direction we recommend.
— Off airBuild the plan BETWEEN We turn the agreed direction into messaging, a social media approach, logo work where it's needed, and the 30/60/90-day roadmap.
S3 LiveRoadmap & Next Steps UP TO 60:00 We hand over the roadmap and the final findings, and agree what happens first, whether your team runs it, ours does, or both.

What you walk away with.

Seven deliverables, every one of them yours to keep. The final findings and recommendations come to you in a branded PDF you can hand to your team, your board or your next hire.

  1. Business Audit & Diagnostic

    A review of your current business model, offers, positioning, audience, marketing, sales, digital presence, website or funnel, CRM, and key growth gaps.

  2. Go-to-Market Strategy

    Market positioning and audience alignment, offer positioning, brand voice and communication recommendations, and target audience alignment and ICP development as needed.

  3. Brand Messaging

    Core messaging direction, brand voice and communication strategy, and foundational brand alignment, so everyone describes the business the same way.

  4. Logo

    A logo refresh or a new logo, as needed. If what you have is working, we'll say so.

  5. Social Media Approach

    Content direction and messaging themes, platform recommendations, audience positioning and visibility strategy, and a recommended posting cadence and times.

  6. 30/60/90-Day Roadmap

    What to do first, what comes next and what comes after that, in order, for the next ninety days.

  7. Final Findings & Recommendations

    Everything above, brought together and delivered in a branded PDF.

  8. Optional digital add-on If recommended

    Story Group may recommend a website or funnel refresh or creation. These services are scoped and priced separately and can be credited to your upgraded package.

Investment: we'll walk you through it on your strategy call.

The call comes first for a reason. Thirty minutes with a senior strategist tells both of us whether the Kickstart is the right starting point for your business. If it is, we'll cover the investment, the timeline and your first session date. If it isn't, we'll tell you what would serve you better.

Book Your Strategy Call

30 minutesComplimentaryNo pitch-fest

Not ready? Find your biggest visibility gap in 30 seconds

Before you book.

Straight answers to what people ask about the Kickstart. Anything else, ask on the call.

How long does it take?

Between 10 and 30 days, depending on the size, complexity and current infrastructure of your business. We'll give you a realistic timeline on the strategy call.

Why isn't the price on this page?

Because we'd rather confirm the Kickstart is the right fit before we talk numbers. We'll walk you through the investment on your strategy call, and you'll know exactly what's included before you commit.

What if we need a new website or funnel?

The audit looks at your website and funnel. If we recommend a refresh or a new build, it's scoped and priced separately, and it can be credited to your upgraded package.

What happens after the Kickstart?

You keep the roadmap either way. Some teams run it themselves. Others ask us to carry it forward with earned media, video, advertising or an executive visibility program. See every service.

Is this for us if we're in a crisis right now?

No. The Kickstart is a planning engagement. If something is happening now, call (844) 460-5884 or use the confidential urgent form.